Author: Mikaela San Giorgio
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CONTEXTUAL REPORT 3
Digital Artefact Exploration Theme: Exploring Templete Media *AI tools were used to enhance the readability of this blog post and to ensure it aligns with the marking criteria. For my third frame in BCM114, I explored Template Media by designing a series of Canva templates connected to my virtual human/OC, Kumere. My goal was to…
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CONTEXTUAL REPORT 2
(CLICK HERE TO VIEW MY DA) Digital Artefact Exploration Theme: Exploring Fictional Media *AI tools were used to enhance the readability of this blog post and to ensure it aligns with the marking criteria. For the second stage of BCM114, I built upon the AI generated/ virtual human from my last digital artefact – Her…
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CONTEXTUAL REPORT 1
Digital Artefact Exploration Theme: Exploring AI Media *AI tools were used to enhance the readability of this blog post and to ensure it aligns with the marking criteria. In the first phase of BCM 114, I focused on exploring AI media, particularly wanting to experiment with LLM’s I had not used before. My initial goal…
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ASSIGNMENT 2
THE PITCH CLICK THIS LINK TO SEE MY PRESENTATION Hi everyone, for my project, I will be exploring the reality TV series Below Deck through the concepts of representation and interpretation which were discussed in week three. For those who are unfamiliar with Below Deck, it is a reality TV show that can be streamed…
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CONTEXTUAL REPORT 2
CONTEXTUAL REPORT Disclaimer: AI assistance was used to refine this report’s structure, ensuring it is concise, coherent, and meets the required format Camperyachties started as a personal way to document my shift from working on Superyachts to van life. What began as casual lifestyle content has evolved into a more hands-on project, exploring how to create…
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CONTEXTUAL REPORT 1
Attention please! The Attention Economy, a concept defined by Michael Goldhaber (1997), suggests that in the digital age, attention (not information) has become the scarce commodity. In a world where content is abundant and ever-expanding, the key challenge for creators like me, is to capture and sustain attention. My digital artefact, Camperyachties, explores this space…
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BLOG POST 3: MEDIA INDUSTRIES AND OWNERSHIP
WHO OWNS IT? WHO CONTROLS IT? The media we consume is shaped by ownership and control, influencing what stories are told and how they are framed. Growing up in Melbourne, watching Channel 7 News was the norm for me. However, after moving to Wollongong, I noticed many locals rely on WIN News for their updates.…
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BLOG POST 2: REPRESENTATIONS AND INTERPRETATIONS
A BILLBOARD WITH A LOT TO SAY Image of Tasman Ute Billboard (Athanassiou, 2024) This week, we explored how images create meaning through semiotics, which is the science of signs and meaning. KIA’s Tasman Ute billboard, part of the 2024 ad campaign, is a strong example of how signs, signifiers and the signified work together…
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BLOG POST 1: AUDIENCE
A Valentine’s Day Dinner that Left a Bad Taste in Our Mouths This year, I booked dinner at a restaurant near our house for Valentine’s Day. The Google reviews were glowing: five stars. I expected an affordable, low-key meal followed by an early night. Instead, the night unfolded into an unexpectedly awkward experience. From the…
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BLOG POST 1: THE PROTOTYPE
A Digital Artefact Deep Dive For my BCM112 digital artefact, I’m building on CamperYachties, a personal brand my partner, Brad, and I created. We met working on superyachts and now balance life’s extremes—living in Wollongong while travelling in our van. Despite having 1,800 followers and strong content, our page hasn’t grown as expected, so I’m…
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Mikaela's San Giorgio - Digital Portfolio 