Category: BCM 112
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CONTEXTUAL REPORT 2
CONTEXTUAL REPORT Disclaimer: AI assistance was used to refine this report’s structure, ensuring it is concise, coherent, and meets the required format Camperyachties started as a personal way to document my shift from working on Superyachts to van life. What began as casual lifestyle content has evolved into a more hands-on project, exploring how to create…
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CONTEXTUAL REPORT 1
Attention please! The Attention Economy, a concept defined by Michael Goldhaber (1997), suggests that in the digital age, attention (not information) has become the scarce commodity. In a world where content is abundant and ever-expanding, the key challenge for creators like me, is to capture and sustain attention. My digital artefact, Camperyachties, explores this space…
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BLOG POST 1: THE PROTOTYPE
A Digital Artefact Deep Dive For my BCM112 digital artefact, I’m building on CamperYachties, a personal brand my partner, Brad, and I created. We met working on superyachts and now balance life’s extremes—living in Wollongong while travelling in our van. Despite having 1,800 followers and strong content, our page hasn’t grown as expected, so I’m…
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Mikaela's San Giorgio - Digital Portfolio 