Tag: content-marketing
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CONTEXTUAL REPORT 1
Attention please! The Attention Economy, a concept defined by Michael Goldhaber (1997), suggests that in the digital age, attention (not information) has become the scarce commodity. In a world where content is abundant and ever-expanding, the key challenge for creators like me, is to capture and sustain attention. My digital artefact, Camperyachties, explores this space…
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Mikaela's San Giorgio - Digital Portfolio 