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PITCH SUMMARY
In this project, we developed a pitch for a digital platform called Neighbourly, designed to address SDG 2: Zero hunger by providing real-time, dignified access to food support within local communities. This system connects individuals experiencing food insecurity directly with nearby community members, donors, and delivery drivers through either the app or a free hotline…
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CONTEXTUAL REPORT & CAMPAIGN VIDEO
SDG 9: Industry, Innovation and Infrastructure Introducing the Concept When I first started thinking about this assignment, I didn’t immediately think about climate change or renewable energy. Instead, I thought about my own life. My fiancé works in the coal mining industry in the Illawarra, and with ongoing conversations about shutting down coal, it’s something…
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CONTEXTUAL REPORT 3
Digital Artefact Exploration Theme: Exploring Templete Media *AI tools were used to enhance the readability of this blog post and to ensure it aligns with the marking criteria. For my third frame in BCM114, I explored Template Media by designing a series of Canva templates connected to my virtual human/OC, Kumere. My goal was to…
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CONTEXTUAL REPORT 2
(CLICK HERE TO VIEW MY DA) Digital Artefact Exploration Theme: Exploring Fictional Media *AI tools were used to enhance the readability of this blog post and to ensure it aligns with the marking criteria. For the second stage of BCM114, I built upon the AI generated/ virtual human from my last digital artefact – Her…
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CONTEXTUAL REPORT 1
Digital Artefact Exploration Theme: Exploring AI Media *AI tools were used to enhance the readability of this blog post and to ensure it aligns with the marking criteria. In the first phase of BCM 114, I focused on exploring AI media, particularly wanting to experiment with LLM’s I had not used before. My initial goal…
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ASSIGNMENT 2
THE PITCH CLICK THIS LINK TO SEE MY PRESENTATION Hi everyone, for my project, I will be exploring the reality TV series Below Deck through the concepts of representation and interpretation which were discussed in week three. For those who are unfamiliar with Below Deck, it is a reality TV show that can be streamed…
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CONTEXTUAL REPORT 2
CONTEXTUAL REPORT Disclaimer: AI assistance was used to refine this report’s structure, ensuring it is concise, coherent, and meets the required format Camperyachties started as a personal way to document my shift from working on Superyachts to van life. What began as casual lifestyle content has evolved into a more hands-on project, exploring how to create…
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CONTEXTUAL REPORT 1
Attention please! The Attention Economy, a concept defined by Michael Goldhaber (1997), suggests that in the digital age, attention (not information) has become the scarce commodity. In a world where content is abundant and ever-expanding, the key challenge for creators like me, is to capture and sustain attention. My digital artefact, Camperyachties, explores this space…
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BLOG POST 3: MEDIA INDUSTRIES AND OWNERSHIP
WHO OWNS IT? WHO CONTROLS IT? The media we consume is shaped by ownership and control, influencing what stories are told and how they are framed. Growing up in Melbourne, watching Channel 7 News was the norm for me. However, after moving to Wollongong, I noticed many locals rely on WIN News for their updates.…
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BLOG POST 2: REPRESENTATIONS AND INTERPRETATIONS
A BILLBOARD WITH A LOT TO SAY Image of Tasman Ute Billboard (Athanassiou, 2024) This week, we explored how images create meaning through semiotics, which is the science of signs and meaning. KIA’s Tasman Ute billboard, part of the 2024 ad campaign, is a strong example of how signs, signifiers and the signified work together…
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Mikaela's San Giorgio - Digital Portfolio 